The use of digital technology & the internet is a key
topic in your upcoming institution & audience exam.
Try to identify the advantages and disadvantages of using
digital technology & internet in the production,
distribution, marketing, and release (exhibition/consumption) of
films in the UK today.
Production:
Advantages
|
Disadvantages
| |
Shooting digitally
(not using film)
|
-
Cheaper (doesn’t require film)
-
Easier
-
Quicker to use
|
-
Some people think film is be of better quality
|
Distribution:
Advantages
|
Disadvantages
| |
Distributing
digital copies of the finished film rather than 35mm prints.
|
-
Less
energy and effort is required
-
You
won’t have to spend as much / any money on distribution
| |
Use of web 2.0
technologies
Twitter
YouTube
Facebook
Websites
|
-
Cheap /
Free way of promoting films
-
Attract
wider audience
-
Engages
an active audience
|
-
Negative
trends can easily spread as well
-
|
The Internet
|
-
Place
where almost everyone is active and can easily see material about film
-
|
-
If
people hear negative things it can spread virally
-
Danger
of piracy
|
Other digital
content:
Apps / Games /
Convergent content.
|
- Engages with
audience
|
Exhibition &
Release:
Advantages
|
Disadvantages
| |
Digital Projection
in cinemas
|
-
Don’t
need projectionist
-
|
- Projectionist needed in case computer
system crashes
|
Digital Formats
such as DVD / Blu-Ray
|
-
HD
Quality copy
-
Extra
features
|
- Expensive
|
Video On Demand
(iTunes etc.)
|
-
Immediate
-
Simple
-
If you
don’t live near a cinema
-
Can be
used on convergent devices
|
-
Reliant
on good internet access
-
|
Digital TV and
multiple channels
|
- Attract niche
audience
|
- Fragmented
audience
- Harder to attract
and maintain big audience
|
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