Demographically: Age, Gender, Sexuality, Where you live, Income, Social Class, Race
Pyschographically: Why a movie appeals to you (examples listed beneath)
- Escapism
- Relatable e.g. if a movie is about a gang or group of friends you can often relate it to yourself through you and your friends
By using SurveyMonkey we were able to conduct our own survey to discover what kind of audience would be viewing our piece. From this research we were able to discover that the audience would predominently be males aged from 16 to 25 without race, sexuality, income, social class and address making a difference as in those areas the answers differed and weren't relevant to the movie at hand.
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