Tuesday, 3 March 2015

Practical Task - Identifying target audience through questionnaire

SurveyMonkey Survey


In attempt to find out the target audience for the genre of film we are making, we designed a survey through SurveyMonkey, which we proceeded to send out to different people. Here are some of our results, which give us an idea on the kind of audience we will be aiming our film to.


As apparent through these two questions in our survey, males tend to prefer action films, over the other options.




 It is also seen from these two questions that the two genre's that females tend to prefer are comedy and horror.




As seen from this question, a very large majority, of nearly 90% of our audience are of the age 16 to 30. This will help us decide how we film, insuring that we target it for this age.



In conclusion, from these, and other questions we asked through this questionnaire, we managed to discover that our target audience are predominantly male, and between the age 16 to 30 year olds. We have also found that as well as the "Thriller" genre, they enjoy mainly "Action", "Horror" and "Comedy" films. Due to the age of our audience, a large majority of them will be at school or college. For those who are not in college, with the amount of income they receive, the majority will be middle class. We also managed to find that factors such sexuality and nationality didn't matter and were in fact not relevant towards viewing habits to the type of movie we produced.

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