Research for Transformers: Age of Extinction

Production Phase:

Series History: 4th in the series

Director: Michael Bay

Producers:

• Don Murphy
• Tom DeSanto
• Lorenzo di Bonaventura
• Ian Bryce

• 
  

Production Companies:

• Paramount Pictures (presents)
• Hasbro (in association with)
• Di Bonaventura Pictures (as di Bonaventura Pictures)
• Tom DeSanto/Don Murphy Production
• Ian Bryce Productions

Distributors:

• Cocinsa 
• Columbia Pictures
• Huaxia Film Distribution Company 
• Paramount Pictures Entertainment 
• Paramount Pictures 
• Solar Pictures
• United International Pictures (UIP)
• Universal Pictures International (UPI)
• KVH Media Group
• NOS Audiovisuais 
• Paramount Home Entertainment 

Production Budget: $150 Million


Distribution and Marketing Phase:

Distribution Companies:

• Cocinsa 
• Columbia Pictures
• Huaxia Film Distribution Company 
• Paramount Pictures Entertainment 
• Paramount Pictures 
• Solar Pictures
• United International Pictures (UIP)
• Universal Pictures International (UPI)
• KVH Media Group
• NOS Audiovisuais 
• Paramount Home Entertainment

P&A budget:

China spent $3 Million - $5 Million on Marketing and in return managed to generate $300 Million.

America spent $150 Million - $200 Million on Marketing and in return managed to generate $400 Million.

Key Marketing Strategies:

• Airing Premiere in Hong Kong
• Creating a video game
• TV advertising
• Released trailer on iTunes and other platforms such as TV and YouTube

Cross media strategies and examples of convergence:

Use of internet:

A good form of advertising from which companies can market their movies for a much lower price or no price at all in some cases e.g. YouTube, Facebook

Web 2.0 and audience 2.0 strategies: Twitter, Facebook etc. Where audiences can also interact with members that took part in the creation of the film wite.